● PROPOSAL   PREPARED EXCLUSIVELY FOR JIM RASOR  
Website Design Proposal

A Website Built
With Soul,
Not a Template.

A custom-designed, hand-built website with the same craft and character that makes Hotel Royal Oak unforgettable — engineered to convert, not just look pretty.

Prepared For
Jim Rasor
Prepared By
Boss SEO
Scope
Full Website Design
Timeline
6 Weeks
Custom Design Hand-Coded Mobile First Sub 1.2s Load SEO Foundation Conversion Optimized 6 Week Build Custom Design Hand-Coded Mobile First Sub 1.2s Load SEO Foundation Conversion Optimized 6 Week Build
The Difference

Most Law Firm Sites
Look Like a Template.

Because they are. Same hero. Same stock attorney photo. Same generic copy. Yours won't.

The Template Approach

Same Site, Every Firm

  • Drag-and-drop builders that make every page feel identical
  • Stock photos of unrelated attorneys in unrelated suits
  • Generic copy that could be any law firm anywhere
  • No real design system — just a theme with your colors
  • Slow load times because of bloated page builders
  • Forgettable. Skippable. Replaceable.
VS
The Boss SEO Build

Only Exists Here

  • Custom-designed every screen — nothing recycled
  • Real visual identity that reflects who you are
  • Hand-written copy built around your voice and your wins
  • Full design system — typography, color, components, motion
  • Hand-coded for sub-1.2s loads on any device
  • The kind of site clients screenshot, not the kind they forget
How We Build

Built In Phases.
Built For Real Use.

No surprises. No black-box agency mystery. You see every decision before it goes live.

01

Discovery

We pull apart what's working, what's not, and what the site needs to do for the firm. Brand voice, audience, conversion goals, content inventory.

02

Design

Custom design concepts — not template tweaks. Typography, color, layout, motion. You approve before we touch a line of code.

03

Build

Hand-coded for speed. No bloated page builders. No ten plugins fighting each other. Built clean, built fast, built to last.

04

Launch

Migration, redirects, schema, sitemaps, analytics, hosting on dedicated high-speed infrastructure. Sub 1.2-second load times on every page.

What You Get

Everything Built.
Nothing Left Hanging.

A complete website, ready to win cases — not a half-built shell you have to finish yourself.

Custom Visual Identity

Color system, typography, iconography, photography direction. A real brand, not a theme.

Homepage + Core Pages

Homepage, About, Practice Areas, Attorney Bios, Contact, Testimonials, Results — all designed individually.

Practice Area Templates

Hand-designed templates for each practice area — built to rank and built to convert.

Mobile First

Designed mobile-up, not desktop-down. 70%+ of legal traffic is mobile — we treat it that way.

Sub 1.2s Load Times

Hand-coded with performance budgets. Hosted on dedicated high-speed infrastructure built for legal sites.

SEO Foundation

Schema markup, semantic HTML, optimized headings, fast Core Web Vitals, XML sitemaps, structured data.

Easy Content Editing

Update bios, blog posts, and key content without touching code. Built so your team can run it.

Analytics + Tracking

Google Analytics 4, Search Console, conversion tracking, call tracking integration. You'll know what's working.

Migration + Redirects

Full content migration from the existing site. 301 redirects mapped one-to-one so you don't lose rankings.

Built to These Numbers.

6
Weeks to Launch
100%
Custom Designed
<1.2s
Page Load Speed
90+
Page Speed Score
0
Rankings Lost
The Plan

Six Weeks.
Live and Converting.

Each week has clear deliverables, clear approvals, and clear progress. No agency black box.

1
Week 1

Discovery & Strategy

Brand interview, content audit of the existing site, sitemap planning, conversion goal mapping, and competitive review of the top firms in the market.

2
Week 2

Design Concepts

Three custom homepage design directions, typography system, color palette, and component library. You pick the direction we run with.

3
Week 3

Full Design System

Every key page designed top to bottom: homepage, about, practice areas, attorney bios, contact, testimonials. Mobile + desktop. Pixel-perfect.

4
Week 4

Build Phase One

Hand-coded templates, content management setup, homepage and core pages built and live on a staging URL for review.

5
Week 5

Build Phase Two

All remaining pages built, content migrated, schema markup added, SEO foundation locked in, performance optimization, QA across every device.

6
Week 6

Launch

301 redirects mapped and tested, DNS cutover, analytics live, search console verified, post-launch monitoring. Site live, converting, ranking.

Why Boss SEO

We Build Sites
That Get Talked About.

No template marketplaces. No outsourcing. No "we'll get to it next month." Built in-house, built right, built fast.

40+

Law Firm Sites

Currently building, hosting, and ranking law firm websites across the country. We know the legal vertical inside out.

In-House Team

Designers, developers, copywriters, and SEO — one team, one accountable contact, one quality bar.

Hand-Coded

No drag-and-drop bloat. No twenty plugins. Real code, written by real engineers — so the site stays fast forever.

Dedicated Hosting

High-speed infrastructure built for legal websites. Sub-1.2s load times. 99.9%+ uptime. Backed up nightly.

The Investment

One Build.
Built to Last.

One transparent number. Everything included. No hidden fees, no surprise add-ons.

Custom Website Design & Build
$15,000 one-time
+ $250/mo Hosting & Maintenance
  • Custom visual identity & design system
  • Homepage + all core pages designed
  • Practice area templates
  • Attorney bio pages
  • Mobile-first responsive design
  • Hand-coded for speed (sub 1.2s)
  • SEO foundation + schema markup
  • Content migration from existing site
  • 301 redirects mapped one-to-one
  • Analytics + Search Console setup
  • Dedicated high-speed hosting
  • 6-week launch timeline
  • Easy content editing for your team
  • 30-day post-launch support
Let's Get Started

No long-term contract. 50% to start, 50% on launch.

Ready When You Are

Let's Build Something
Worth Showing Off.

Two-week kickoff window. We can have design concepts in your inbox by week 2.

Reply to This Proposal Call (786) 244-2544